Get Booked on Talk Shows: SpecialGuests.com
Special Guests is a publicity agency unlike traditional PR firms. They do NOT charge for nebulous publicity services or hard-to-measure public relations services that the big “downtown” firms bill big money for. They don’t even bill clients for mailing expenses or long distance phone calls. Instead, they bill on a...
Viral Marketing for Filmmakers
Changes in filmmaking technologies have created more filmmakers, more films and more documentaries than ever before. A similar revolution has occured in film marketing. The Internet has made it easier than ever for a film to find its audience even before its finished. MY BIG FAT GREEK WEDDING, THE PASSION OF THE CHRIST and FARENHEIT 911 are all...
How to Market Your Film: How to Find Your Target Market . . . Fast
If you are a film producer, you already know that to produce a feature film, you must sell it over and over and over again from the time it is a script. First you sell it to yourself, then to any co-producer you acquire, then to investors, talent and key crew. Each of those folks you bring on to that film has to take a chance on you, and on the...
Your Film Needs a Website: Here’s How to Get One
Every production needs a website. It needs to have a signature image, a poster image, that defines what the film is about. You should test your signature image on your target market to find the one that they like most. A signature image should speak “loud and clear” to your target market. With a sequel, your signature image may be nothing more...
Define Your Documentary
In order to bake a cake you need a list of ingredients. In order to make a documentary feature film you need to make a list of what, and who, you need. This begins by defining the film you want to watch. One way to begin defining your film is outlined below. Find a quiet place and a couple of hours. Get a very large sheet of...
Marketing & Promoting a Documentary
One of the key concepts producers must master is the notion that a film isn’t finished until it reaches its audience. Marketing and promotion begin when you begin pitching the film to people prior to production, and it continues until long after a film is released. Documentaries can generate revenues for years if they are adequately marketed...
Documentary Distribution Economics & Options
There are several ways in which a documentary can earn revenue. Maximizing each revenue stream, while minimizing the costs associated with revenue collection and the time required to collect revenues, is the key to creating a financially profitable film. Films can be distributed in the following ways: US Theatrical Release Foreign...
