Viral Marketing for Filmmakers
Changes in filmmaking technologies have created more filmmakers, more films and more documentaries than ever before. A similar revolution has occured in film marketing. The Internet has made it easier than ever for a film to find its audience even before its finished. MY BIG FAT GREEK WEDDING, THE PASSION OF THE CHRIST and FARENHEIT 911 are all...
Your Film Needs a Website: Here’s How to Get One
Every production needs a website. It needs to have a signature image, a poster image, that defines what the film is about. You should test your signature image on your target market to find the one that they like most. A signature image should speak “loud and clear” to your target market. With a sequel, your signature image may be nothing more...
There Are Only 3 Things You Need to Do To Ensure Your Film is Successful
Making sure your film is successful is easy. There are just three things you have to do . . . You need to know who wants to watch it and why. You need to put it where they will find it and present it in such a fashion they can see the appeal. You need to make it possible for them to give you money If you achieve these three...
