Forget Everything You’ve Been Told About Marketing Your Film
Very few people have successfully marketed a feature film or feature documentary, and fewer still have marketed an independent film of any kind. Every successful indie film finds its own path to market. Marketing “Passion of the Christ” through true four walling worked for Mel Gibson. Marketing “Roger and Me” to political communities...
How to Market Your Film: How to Find Your Target Market . . . Fast
If you are a film producer, you already know that to produce a feature film, you must sell it over and over and over again from the time it is a script. First you sell it to yourself, then to any co-producer you acquire, then to investors, talent and key crew. Each of those folks you bring on to that film has to take a chance on you, and on the...
Your Film Needs a Website: Here’s How to Get One
Every production needs a website. It needs to have a signature image, a poster image, that defines what the film is about. You should test your signature image on your target market to find the one that they like most. A signature image should speak “loud and clear” to your target market. With a sequel, your signature image may be nothing more...
